Düsseldorfer Bau- und Spargenossenschaft: annual report

/ The cornerstone: a solid concept.

The situation / 

Düsseldorfer Bau- und Spargesellschaft eG, a housing development association, wanted an annual report that also enhanced its image.

The brief / 

To create a concept and design for an annual report that communicated more than just facts and figures.

zeron’s idea / 

We took an emotional theme from the company and focused on people and ‘community spirit’. The layout was unconventional because it incorporated images and graphics that also transported emotions.

The result / 

An unusually concise annual report for a company in the housing development sector with a distinctive appearance that was well received by all stakeholders – from association members, the housing development sector, local politicians and business partners.