Düsseldorfer Bau- und Spargesellschaft eG, a housing development association, wanted an annual report that also enhanced its image.
To create a concept and design for an annual report that communicated more than just facts and figures.
We took an emotional theme from the company and focused on people and ‘community spirit’. The layout was unconventional because it incorporated images and graphics that also transported emotions.
An unusually concise annual report for a company in the housing development sector with a distinctive appearance that was well received by all stakeholders – from association members, the housing development sector, local politicians and business partners.