The PR event at a glance
Client / Messe Düsseldorf / glasstec
Objective / To give exhibitors a platform to network with journalists and place their news before the trade fair
Industry / Trade fairs
Target group / Trade journalists for the glass industry from around the world
Use / Website, trade press, social media
glasstec is the world's leading trade fair for the glass industry. Messe Düsseldorf wants to give exhibitors the opportunity to engage with the media several weeks before the actual trade fair.
Conception and organization of a PR event for trade journalists and exhibiting companies for networking and information exchange, offering real added value and ensuring strong media presence ahead of the trade fair.
zeron designs and organizes the glasstec Preview press event and invites exhibitors and journalists from all over the world to Düsseldorf to present the industry's PR topics over the course of a day. Participants can expect a varied program with two talk sessions and an entertaining get-together on the evening before. In addition to organizing the event, zeron also handles invitation management and content for the website and social media.
An excellent platform for networking between exhibitors and journalists and a successful kick-off for glasstec in fall 2024. The participating journalists gathered valuable information that was incorporated into the preliminary reporting on glasstec and increased awareness of the trade fair.
