Lieken: Corporate Publishing

Happy 100! Anniversary brochure for Lieken

The situation / 

Lieken is home to some big brands, including GOLDEN TOAST and LIEKEN URKORN. In 2022 the company celebrated its 100th anniversary – not just a milestone for the workforce, but also an impressive chapter in contemporary history. Passion and hard work have helped Lieken to evolve from a small bakery in Achim near Bremen into a market leader in the bread and baked goods industry.

The task / 

To design a new take on corporate publishing! We were asked to create a colourful, fresh and imaginative anniversary brochure that was more fun-to-read than formal. The challenge: to creatively unite the centenarian company’s past, present and future in one single publication.

The implementation / 

A spectacular anniversary publication in the Lieken brand look and feel. Our layout concept was a creative new take on the Lieken corporate guidelines, resulting in a brochure with a surprising twist. zeron put together a modern mix of time journey, food trends, top recipes and good-to-know information about GOLDEN TOAST and LIEKEN URKORN that was perfect for getting everyone in a festive anniversary mood. Last, but not least, the anniversary publication included a big competition and a tribute to the company’s employees.

The result / 

An appetizing 20-page publication in handy A5 format, packed to the brim with past, present and future news ;-). Clicke here to take a look at the brochure.

(copy 7)